Colgate University was looking to create a specially
designed piece
to invite high level donors to become members of The President's
Club, Colgate University's exclusive donor's club. The booklet was
designed as a two-color piece with dramatic black and white photos
throughout. Each booklet was personalized with the donor's name
written in calligraphy in the inside cover. The booklet was successful
in attracting new donors to the exclusive club, enhancing Colgate's
fund raising efforts.
Samples of Fund Raising Communications:
