After dropping the junior college stigma, Dean College had a challenge before them. Dean is a unique junior college. Though the school competes for students with community colleges, Dean College attracts students with their athletic programs - one of the best in the country for a 2-year school. The athletic program attracted students and offered a more traditional college experience than the average two-year school. The College gained a high level of exposure with several athletes transferring to four-year colleges to play for Division I and Division II athletic teams. The College Street Group used this niche as the focus in a recruitment piece highlighted recent graduates who were playing at Division I schools after attending Dean for two years. The piece was successful in recruiting top athletes while it helped to build Dean's enrollment and prestige as many of these athletes continued their collegiate athletic careers at top schools.