After conducting focus groups with each division of the Graduate Program in Communications at Emerson College, the responses confirmed our assertions that in recruiting graduate students prefer to receive a mature, fact-driven piece of literature. The fun, attention getting pieces for undergraduate recruitment were not an option to these students looking to obatin an advanced degree. With this in mind, the College Street Group created a captivating graduate studies viewbook with a mature look and copy that emphasized Emerson's programs, particularly in speech pathology- one of the nation's best graduate programs. At the College Street Group, we recognize budget restrictions and design pieces with multiple uses. These pieces become easy to use in various other ways. Each Emerson College piece was designed to create a consistent image throughout the campaign. For Emerson, carried this concept throughout the graduate admissions viewbook, a series of posters and a course catalog.

Samples of Enrollment Management Communcations:

Emerson College • Emerson College/Tufts University • Endicott College • Pitt-Bradford

Massachusetts Maritime Academy • Utica College of Suracuse University