Massachusetts Maritime Academy is a great survival story that The College Street is proud to have been a part of. The Governor of Massachusetts slated the Massachusetts Maritime Academy to close
after admission to the Academy dropped dramatically for several consecutive years. After conducting intensive research at the Academy, we found that graduates' starting salaries were incredibly impressive. Knowing this would grab the attention of students, we tailored a poster and a direct mail campaign around these statistics. Additionally, the Academy boasted a 99% placement rate within 60 days of graduation. Surprisingly, the Academy had difficulty marketing themselves to college-bound students. Our posters and direct mail pieces crated such
a stir that once college-bound students saw the actual numbers, interest in the Academy rose significantly and so did admission. In response to the overwhelming number of applicants, the Governor rescinded his decision to close the academy.