This critically acclaimed financial aid campaign won several national award competitions for the simple fact that The College Street Group figured out a way to relate to parents and students that, yes, the financial aid forms are a horrific experience when filling them out -- but the rewards are great. The University of Pittsburgh at Bradford was investing a large sum of money in their financial aid program even though a large number of students were either neglecting to fill out the financial aid forms or missing the submission deadlines. The University was ultimately losing students to other colleges, a vital concern since this was happening so late in the admissions cycle. With a tongue-in-cheek approach, The College Street Group created a financial aid campaign that played off the horror movie industry and stressed that although the forms are a dreaded task, they are a necessary evil and ultimately pay off in the end. The University of Pittsburgh at Bradford found that many parents and students responded to the campaign and more students applied for financial aid, leading to an increase in enrollment and the allocation of financial aid packages.