This small, state-run college nestled in the Berkshire Mountains of Massachusetts had a difficult time finding an identity. The College Street Group, after meeting with various directors on campus, developed a cutting edge campaign for the College. We launched the"Notes on Westfield" campaign. A direct mailer, search piece and viewbook were designed to be visually appealing while offering bite size pieces of information on "Post-It" notes. Finally, Westfield State had an award-winning identity for its admission campaign. We proved that a college can effectively deliver its intended message by way of bit size pieces of information.